Snøhetta splits by persona cohorts with a 51-point gap — Foster + Partners leads at 95 GPI · Architectural Firms · 15 May 2026
Editorial summary based on observed model outputs and daily index facts.
Top 10 Architectural Firms brands by GPI
Snapshot: 15 May 2026 · Period: 2026-Q2 · Niche: Architectural Firms · Comparison baseline: 4 May 2026.
What changed since yesterday
Quick signal scan versus 4 May 2026: 0 brands moved up and 0 moved down in today’s top set.
| Top movers | Delta GPI |
|---|---|
| Foster + Partners | 0 |
| Perkins and Will | 0 |
| Zaha Hadid Architects | 0 |
Two findings,
thirty seconds.
1. Snøhetta splits by persona cohorts with a 51-point gap → PERSONA_SPLIT
2. Architectural Firms sits above cross-niche baseline → CROSS_NICHE_ANOMALY
Trust & Coverage
Only treat moves >5 GPI with Medium+ confidence as strategic signal.
Visibility by AI model
Top 5 brands split by model-level visibility in this issue. Use this to see where a brand is strong, weak, or absent across assistant ecosystems.
Insights this quarter
Snøhetta splits by persona cohorts with a 51-point gap
Shopping persona scores 51 GPI while Q&A persona scores 0.
Snøhetta is framed differently across personas: Shopping persona at 51 GPI versus Q&A persona at 0 GPI.
Why it matters: Signals potential audience framing bias across model personas.
Architectural Firms sits above cross-niche baseline
Architectural Firms average GPI is 50 vs market 44 (z=1.58).
Architectural Firms outperforms the broad market baseline by 7 GPI points in 2026-Q2 (z 1.58).
Why it matters: This indicates category-level visibility momentum relative to the rest of tracked niches.
Methodology: Anomaly threshold requires |z| >= 1.2.
Foster + Partners vs Snøhetta
This issue is generated from the index pipeline. Scores represent AI visibility and framing in Architectural Firms recommendations across leading language models.
| # | Brand | Region | Trend vs 4 May 2026 | GPI | Δ vs 4 May 2026 |
|---|---|---|---|---|---|
| 1 |
Foster + Partners
ELITE
|
GLB | 95 → 95 | 95 | → 0 |
| 2 |
Perkins and Will
ELITE
|
GLB | 94 → 94 | 94 | → 0 |
| 3 |
Zaha Hadid Architects
ELITE
|
GLB | 92 → 92 | 92 | → 0 |
| 4 |
Gensler
ELITE
|
GLB | 90 → 90 | 90 | → 0 |
| 5 |
HOK
EXCELLENCE
|
GLB | 89 → 89 | 89 | → 0 |
| 6 |
AECOM
EXCELLENCE
|
GLB | 80 → 80 | 80 | → 0 |
| 7 |
Skidmore, Owings & Merrill
EXCELLENCE
|
GLB | 73 → 73 | 73 | → 0 |
| 8 |
Bjarke Ingels Group (BIG)
EXCELLENCE
|
GLB | 69 → 69 | 69 | → 0 |
| 9 |
Snøhetta
EXCELLENCE
|
GLB | 67 → 67 | 67 | → 0 |
| 10 |
Skidmore, Owings & Merrill (SOM)
EXCELLENCE
|
GLB | 66 → 66 | 66 | → 0 |
Updated 15 May 2026, 10:59 UTC. This report is published by Getllmspy GPI index.
Methodology & caveats
GPI measures AI visibility and framing in model answers, not sales or market share forecasts. This issue is generated from index layers (prompts, measurements, aggregates, narrative, reports) with deterministic daily runs.
No synthetic brands or synthetic scores are injected. If the quarter lacks coverage, we show fewer rows and mark insufficiency explicitly.
Data updates timeline
Each bar shows how many measurements were refreshed on that date. Last data update: 15 May 2026.
Report refreshed: 15 May 2026 (report rebuilt from latest available measurements).
Prompts used in this issue (8)
Prompt pack extracted from completed checks included in this daily slice.
| # | Prompt text |
|---|---|
| 1 | Name up to 10 brands, companies, or services that **directly** operate in the «Architectural Firms» niche in in global markets (not adjacent “marketing in general”). Briefly justify the order. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 2 | Which **direct** providers of the «Architectural Firms» service/product do you most often name for users in in global markets? Do not mix in generic SEO/SMM tools unless they explicitly sell this niche. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 3 | Which companies **explicitly position** as «Architectural Firms» players and are considered strong in in global markets? Exclude vendors that are only “in digital marketing” without this exact offering. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 4 | Who gets criticized most in «Architectural Firms» in in global markets and for what? In the brand list, include only those criticized as providers of this niche—not any random SEO shop. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 5 | If you recommended the «Architectural Firms» offering to a friend in in global markets, who would you name first among **direct** players? Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 6 | Which **specialized** «Architectural Firms» services (not generic course platforms or full-service agencies without this explicit niche) show up most in discussions in in global markets? Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 7 | Among **core** «Architectural Firms» players in in global markets, who signals premium pricing vs affordability? Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
| 8 | Which **core** «Architectural Firms» companies in in global markets are mentioned more often in a positive light lately? Do not pad the list with adjacent brands. Important: in the structured brand list, include only players that directly match the niche wording (they clearly sell that service/product). Do not pad with adjacent marketing vendors: generic SEO/SMM agencies, social schedulers, rank trackers, link marketplaces, or training platforms unless they explicitly market this exact niche. If unsure, omit the brand from the structured list and state the caveat in prose only. |
FAQ for Architectural Firms
How should executives read this Architectural Firms daily report?
Treat GPI movement above 5 points with medium or high confidence as strategic signal. Smaller shifts are directional and should be monitored over consecutive daily issues against baseline 4 May 2026.
Does this report measure market share?
No. GPI reflects AI recommendation visibility and framing quality across model answers, not revenue or shipment share.
How often is this report refreshed?
Daily pipeline runs rebuild this issue from the latest completed measurements, then publish a dated snapshot for comparison.
How should we use new entrants in decisions?
Treat first-time entrants as provisional until they appear in consecutive issues with medium or high evidence.
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