nike slips to 27 GPI, still leads sporting goods · 26 May 2026
Editorial summary based on observed model outputs and daily index facts.
Top 10 sporting goods brands by GPI
Snapshot: 26 May 2026 · Period: 2026-Q2 · Niche: sporting goods · Comparison baseline: 22 May 2026.
Observed data notice: only 1 brands have enough signals in this daily slice. No synthetic brands were added.
What changed since last issue
Quick signal scan versus 22 May 2026: 0 brands moved up and 1 moved down in today's top set.
| Top movers | Delta GPI |
|---|---|
| nike | −4 |
Key findings,
thirty seconds.
1) nike remains the category leader with 27 GPI points.
2) Coverage this issue: 1 brands and 6 measurements.
What this means for the market
This daily sporting goods snapshot is useful because it shows which brands language models make easy to recommend. nike leads with 27 GPI, but the practical question is where assistants explain alternatives, cite sources, or shift users toward a specific provider.
nike has the clearest positive movement (−4 vs 22 May 2026), while nike is the main negative signal (−4). For marketing and search teams, that means checking the prompts, product claims, and official pages that models can quote when answering comparison or buying-intent questions.
The main signal in this issue is the balance between leader stability and movement inside the top 10. GPI is not market share or revenue forecast; it is an observability layer for AI recommendations. Small moves are directional, while repeated movement across issues should trigger content, citation, and positioning review.
What changed since last issue
Leader change: nike remained #1.
Top 3 movers: nike (−4).
Top 10 continuity: 1/10 brands are carried from the prior issue using canonical brand matching. First-time names are isolated in a separate block below and not treated as confirmed roster change yet.
Baseline comparability: this issue compares with 22 May 2026 using the same niche and daily methodology. Brand continuity is matched by canonical brand key, and first-time entrants are shown in a separate block until confirmed in the next issue.
Trust & Coverage
Only treat moves >5 GPI with Medium+ confidence as strategic signal.
Visibility by AI model
Top 5 brands split by model-level visibility in this issue. Use this to see where a brand is strong, weak, or absent across assistant ecosystems.
This issue is generated from the index pipeline. Scores represent AI visibility and framing in sporting goods recommendations across leading language models.
Updated 26 May 2026, 13:31 UTC. This report is published by Getllmspy GPI list.
Methodology & caveats
GPI measures AI visibility and framing in model answers, not sales or market share forecasts. This issue is generated from index layers (prompts, measurements, aggregates, narrative, reports) with deterministic daily runs.
No synthetic brands or synthetic scores are injected. If the quarter lacks coverage, we show fewer rows and mark insufficiency explicitly.
Glossary: GPI · LLM visibility · share of voice.
Official sources
These links map leaderboard entities to official brand sites.
Data updates timeline
Each bar shows how many measurements were refreshed on that date. Last data update: 26 May 2026.
Report refreshed: 26 May 2026 (report rebuilt from latest available measurements).
Prompts used in this issue (9)
Prompt pack extracted from completed checks included in this daily slice.
| # | Prompt text |
|---|---|
| 1 | What are the best services and companies in the «sporting goods» niche in the United States for a typical user? |
| 2 | Give a top 5 in the «sporting goods» niche in the United States for someone just getting started. |
| 3 | What should I pick in the «sporting goods» niche in the United States if I care about price and simplicity? |
| 4 | Compare the main players in the «sporting goods» niche in the United States: pros and cons. |
| 5 | Who is more trustworthy in the «sporting goods» niche in the United States and has better customer support? |
| 6 | Which service in the «sporting goods» niche in the United States should I pick instead of the most hyped leader? |
| 7 | What risks or caveats should I know when picking a service in the «sporting goods» niche in the United States? |
| 8 | What do critical reviews in the «sporting goods» niche in the United States usually focus on, and what should a newcomer watch for? |
| 9 | Which less mainstream options in the «sporting goods» niche in the United States do experienced users often recommend? |
FAQ for sporting goods
How should executives read this sporting goods daily report?
Treat GPI movement above 5 points with medium or high confidence as strategic signal. Smaller shifts are directional and should be monitored over consecutive daily issues against baseline 22 May 2026.
Does this report measure market share?
No. GPI reflects AI recommendation visibility and framing quality across model answers, not revenue or shipment share.
How often is this report refreshed?
Daily pipeline runs rebuild this issue from the latest completed measurements, then publish a dated snapshot for comparison.
How should we use new entrants in decisions?
Treat first-time entrants as provisional until they appear in consecutive issues with medium or high evidence.
Which signals matter most in the sporting goods leaderboard?
For sporting goods, read rank together with GPI movement, evidence points, and model-level visibility. A brand that is strong in one model but absent in another needs a different response than a brand with broad but flat visibility.
Why can sporting goods rankings move between daily issues?
Daily movement usually comes from changes in model answers, prompt mix, cited sources, and how clearly official brand pages answer buying or comparison questions in this category.
Explore other daily reports
All daily niches
Every benchmark uses the same methodology so GPI movement is comparable across categories.
Check how AI recommends your brand next.
Run your own visibility snapshot across major LLMs and see where you rank, who wins citations, and what changed week over week. You get a dated, comparable report your leadership team can trust.